1300km - 70 cyclists - 4 countries

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    Helping children learn in North Eastern Province

    Our charity targets specific region, to educate children. About Region


    Awarding pupils with high academic records

    We track pupils' progress and reward them for their effort to make a change. Find Out More


    Improving pupils performance through parental engagement

    We support schools and parents to develop effective engagement to improve pupils performance. Find Out More

  • Our Story

    Generation for Change & Development (GENCAD) is a Kenyan Diaspora-led British registered charity founded in 2006. GENCAD is also registered as an International Non-governmental Organisation (INGO) in Kenya.

    GENCAD's goal is to support pastoralists’ communities in the Northern Kenya overcome extreme poverty. We work in partnership with locally-based community organisations, leaders, and institutions. We strive to empower the most vulnerable and needy members of the communities to become agents of their own socio-economic development.

    Our staff, trustees, and the majority of our volunteers are people from the region and therefore very familiar with the needs and priorities of the communities we serve. Our relationship with the beneficiary communities is central to our success. We take this relationship seriously by designing and implementing projects with and not for the local communities.

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    You can make a difference to help women and girls in North Eastern Province

    North Eastern Province (NEP) is the least developed region in Kenya. Poverty level is extremely high. According to Human development report 2006 the province recorded the biggest increase in poverty levels with human poverty index rising from 43% to 50.5%.


    To buy a solar lamp for a girl.


    To buy essential hygiene supplies for one girl for two months.


    To buy supplementary readers and a textbook for one girl for a year.


    To buy school uniform for a girl for one year.


    Will provide 5 days business skills training for 50 women.


    Will support 1 woman start a small business.


    The area we support in Kenya

    Currently, we work in Mandera County which is one of the three counties in the former North Eastern Province of Kenya.

    North Eastern Province (NEP) is the least developed region in Kenya. Poverty level is extremely high. According to Human development report 2006 the province recorded the biggest increase in poverty levels with human poverty index rising from 43% to 50.5%.

    The province does not fare well in other areas either:

    93 % of women in NEP have no education at all
    There is 1 doctor for 120 000 people
    Only 1 out of 3 children attend school
    The  secondary NER is 3.1% for boys and 1.8% for girls
    Adult literacy rate is 64.2%.

    (Source : GOK 2006)

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    Impact so far with GENCAD


    Girls provided tuition


    Scholarships provided


    Schools provided with lab equipment


    Women received business loans

    Stories of people we have helped to

    Abdia is a widow and a mother of two and half-year-old baby. She is a resident of Lafey village on the outskirt of Elwak Town. The residents main economic activity used to be livestock keeping which they have now abandoned. Some of the villagers still keep few animals mainly for milk. Abdia was provided a micro-loan so that she is economically active. During a recent visit by GENCAD's Project Coordinator, Abdia couldn't hide her excitement. She told the project coordinator  "I can now think for myself and plan for my baby's future. Staying at home doing nothing was humiliating and makes you feel worthless"

    - Abdia

    What's new



    Sep 23 2016 07:25pm Read more

    Après avoir rejoint nos collègues hollandais et belges et traversé La Manche, les coureurs de #RoutetoGood2016 ne sont plus qu'à quelques kilomètres de Londres, la fin de leur voyage ! Bravo à tous pour cette belle performance. Et n'oubliez pas de soutenir Gencad International via le lien ci-dessous.

    Sep 23 2016 09:27am Read more

    Day 4 R2G Bike Ride https://www.youtube.com/watch?v=Uz-0U-92eXE&noredirect=1#action=share

    Sep 22 2016 08:06am Read more

    Dentsu Aegis Network France est engagée dans la #RouteToGoodCharityRide pour soutenir Gencad International, association qui permet aux enfants du Nord du Kenya d’accéder à l’éducation et aux femmes de lancer leurs activités entrepreneuriales. Le Challenge : 70 collaborateurs doivent relier Londres à vélo d'ici vendredi depuis Paris, Bru...

    Sep 21 2016 02:00pm Read more

    Voici le résumé de la deuxième étape de #RoutetoGood entre Beauvais et Abbeville ! N'oubliez pas que vous pouvez toujours soutenir l'association Gencad International via le lien ci-dessous.

    Sep 21 2016 01:42pm Read more

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    RT @ClintonFdn: Watch: @ChelseaClinton announces commitments to promote women’s economic participation, address violence & advance women’s…

    Oct 04 2016 04:20pm Read more

    RT @dentsuaegisFR: Félicitations à tous nos cyclistes français @dentsuaegisFR w/ @thierryjadot #routetogood #rtgteamFR https://t.co/7VxZ0G9…

    Sep 26 2016 06:59pm Read more

    RT @dentsuaegisFR: #RouteToGood/Flash Etape 2: Beauvais-Abbeville, 104km bit.ly/2cGKtlJ - Soutenez @GENCAD en faisant un don: http…

    Sep 25 2016 09:13am Read more

    RT @dentsuaegisFR: #RouteToGood / 12 722€ déjà récoltés pour @GENCAD ! On approche les 50% d'objectif de don - on continue sur https://t.co…

    Sep 23 2016 06:48pm Read more

    RT @climasphere: Sustainability has so many elements. UAE leadership dedicated to protection of resources including water @ThaniAlZeyoudi |…

    Sep 23 2016 10:08am Read more

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    Read More from our Articles section


    Route to Good - Charity ride to London 2016

    For the second year in a row, Dentsu Aegis Network organizes the Route to Good Charity Ride which will benefit the GENCAD association, in partnership with MEDIA.figaro and Green On, and with the support of BMW.

    1,300 Km, 70 cyclists, 4 countries involved. On September 19th, 2016, three Dentsu Aegis Network cycling teams will bike race from Paris, Brussels and Amsterdam to rally the Group's headquarters in London. The goal: raise money for the GENCAD association, allowing children from Northern Kenya to access primary and secondary education, and women to launch their entrepreneurial activities.

    12% Complete (success)

    Bridge Educational Gap for 300 girls in Kenya

    About 1 in 10 girls completing primary schools in Mandera County achieve required marks to join secondary schools due to inadequate teachers, teaching resources & poverty. This project aims to bridge educational gaps for 100 orphaned primary school girls in Mandera County by providing them extra tuition, books, uniform & solar lanterns for home study. The project will also provide literacy support for 200 orphaned & vulnerable girls & boys from four primary schools in Elwak Town Mandera County.

    72% Complete (success)

    Keroy's Story

    Keroy was born in 1947. She lives in Qorobo Shanan village in Elwak Town. Her husband, Ibreen Ali passed away in 1990 in a tragic accident. Ibreen digs shallow wells, pit latrines and other manual construction work to sustain his family. One fine September or October morning (Keroy cannot remember exactly), Ibreen and his friend were asked to clean a disused shallow well in one of the villages. The danger associated with their assignment was known to them since that was their main occupation.

    30% Complete (success)